You’ll find my blog posts and name around the web. Here are some of my mentions.
Top B2B Marketing 2.0 Luminaries to Follow in 2010
Adam Needles of Silverpop identified those who have “new and innovatove insights for ‘propelling’ brands going into 2010.” I’m listed in the category of buyer dialogue and content marketing.
ClickPredictions: Key Content Marketing Trends and Predictions for 2010
This free eBook provides predictions from 39 content marketers as well as over 100 resources. I was thrilled to be included. Check out my prediction on page 20.
25 Very Smart Business Women to Follow on Twitter
Before Twitter lists, Dianna Huff compiled this list of women to follow on Twitter. I was thrilled to make the list with such good company.
My blogs posts are sometimes reprinted in other publications.
Here’s that Email You Requested (Marketing Profs Get To The Point Newsletter)
Are asking someone to register for a B2B offer? Here are seven reasons why you should send the offer in an email instead of provding it on a web page.
Are You Really Reaching Your Reader? 20 Questions to Consider (Business Marketing Institute)
Getting a clear picture of your ideal reader is one of the most important things you can do; here are 20 questions to help you better understand who your reader is.
Ten Things Your Prospects Wish You Knew (Business Marketing Institute)
While it is imperative to understand the specifics about your audience, you also need to realize that there are truths that exist for every prospect.
Need Content? 20 Format Ideas to Consider (Business Marketing Institute)
B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I’ve compiled a list of 20 types of content. This can be a good list when you need to brainstorm new content.
Does Your White Paper Have a Call-to-Action? (Business Marketing Institute)
One tenet of marketing is that all content should have a call to action. Seems basic enough, but is this really common practice with white papers? I did some very unscientific research, and the results may surprise you.
5 Reasons to Include FAQs in Your Content Marketing Strategy (Business Marketing Institute)
Lately, I’ve become a big fan of FAQ pages on Web sites. I never thought that I would be recommending this type of “Old School” content to so many of my clients, but I find myself doing so all the time.
5 Ways to Repackage Your B2B Content (Business Marketing Institute)
This was my one of my most popular posts on Savvy B2B in 2009. As the title suggests, it provides some ideas and examples of how you can reuse your B2B content.
Recycle Your Best Content in an Email Series (Magnificent Publications)
This is part-one of an two-part article that explains one approach to highlight your best, related content.
Ten Steps to Create an Email Series (Magnificent Publications)
In part two of this article, I provide a ten-step process you can use to create an email series.
Do You Really Need All That B2B Content? (Magnificent Publications)
In this article, I offer three reasons why too much B2B content can be bad and provide 5 suggestions on how you can simplify.
Three Habits of Highly Effective Content Marketers (Magnificent Publications)
In this article we receive three habits of highly effective content marketers.
Realistic Tips for Your New Marketing Initiative (Magnificent Publications)
In this article I provide realistic tips to help you get your new marketing initiative started.
How to Choose the Right Keywords for Your B2B Content (Magnificent Publications)
In this article I go over the keywords you need to know for good B2B content.
ClickInsight Expert Series
I am a regular contributor to the ClickInsight Expert series where other bloggers and I weigh in on common B2B marketing questions:
- Tips on how to write a better case study
- What is the biggest mistake to avoid when writing a case study?
- How to get customers to participate in a case study?
- 3 important components that will make a great case study
- How should case studies be used in marketing activities versus sales activities?
- What is your favorite case study and why do you like it?
- What was your “Aha” moment in 2009?
- Mistakes to avoid in copy for lead generation
My blog posts are often referenced by other bloggers. Here is a sampling.
What’s Behind the Rise of Content Marketing?
In this thoughtful post, Adam Needles talks about the increasing importance of content marketing; lots of great stats are included.
Content: The Dirty Underbelly of B2B Marketing Automation
This is a great post from Adam Needles about how marketers can develop and manage their B2B content.
A Six-Step Content Marketing Check Up for B2B Marketers
This is a fantastic post by Galen De Young at Search Engine Land. He references of my posts about when I think B2B content should not require a registration form.
Top 80 B2B Marketing Posts for 2009
B2B Marketing Zone aggregates posts from the top B2B marketing blogs (a great source to follow). My post, “Need Content? 20 Formats to Consider” was one of the top posts in 2009.
The Most Useful Email Marketing Posts of 2009
Who’s Blogging What cited one of my posts, “An Indispensible Guide for Email Marketing” as one of the top posts of 2009 in the category of email marketing (thanks to Galen De Young for creating such a great eBook to write about!).
Does Your Website Inspire Trust in Your B2B . . . Or Send Buyers Away
Bill Gadless quotes from a post I wrote about how your website can inspire trust .
Top 10 Triggered B2B Email Marketing Campaigns
In his blog Anything Goes Marketing, Chad Horenfeldt can improve your email campaigns.
Case Study Interviewing – Team Up for One Power Interview
In her blog about case studies, guru Casey Hibbard calls out a post I wrote about how to interact with case study customers.
Content – 20 Formats and Ways to Repurpose
Leigh Anne Renyolds from the B2B Lead blog references my post on 20 content types and adds some good insight as to what has worked with her company.