Resources

I love reading and talking about B2B marketing. Below are some of my favorite resources.

Blogroll:

  • Anything Goes Marketing: Chad Horenfeldt from Eloqua provides tips and tricks to improve your online marketing skills.
  • B2B Lead Generation Blog: Brian Carroll’s blog focused on lead generation, sales leads and marketing for the complex sale.
  • Content Marketing Today: Newt Barrett provides news, trends, tips and tutorials about content marketing.
  • Dianna Huff’s B2B Marcom Writer Blog: Dianna Huff delivers news, riffs, and commentary on all things relating to B2B marketing communications.
  • Digital Body Language: Steve Wood’s blog about B2B marketing and demand generation, covering topics such as lead scoring and nurture marketing.
  • {grow}: A Journal of Marketing Solutions: Mark Schaefer blogs about practical marketing advice for the small business owner.
  • Junta42: Blog authored by Joe Pulizzi focused on content marketing.
  • Marketing Interactions: Ardath Albee discusses customer-focused e-marketing strategies, content platforms and lead nurturing plans.
  • Modern B2B Marketing: Marketo’s blog, where they share the latest thinking about B2B marketing, from best practices in search engine marketing to lead nurturing to marketing accountability.
  • Nicky Jameson: Tips on social media, copywriting and small business.
  • Remarkable Communication: Sonia Simone provides practical marketing advice and strategies. Check out her free e-classes.
  • Savvy B2B Marketing: Practical advice and inspirational strategies for B2B marketers. (Note: I’m a frequent contributor to this blog; read the posts I’ve written.)
  • Seth’s Blog: Blog from Seth Godin about marketing and advertising.  A must read.
  • Stories that Sell: Casey Hibbard blogs about marketing and selling with customer stories.
  • Web Ink Now: David Meerman Scott blogs about online thought leadership and viral marketing.
  • White Paper Pundit: Jonathan Kantor blogs about white paper writing, design and promotion.

Additional  resources:

  • BtoB Magazine: One of my favorite sections of this publication is insights on vertical marketing.
  • eMarketer: eMarketer prpvides market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
  • MarketingProfs: MarketingProfs offers actionable know-how to help you market your products and services both smarter and better. Great newsletters, articles and blog.
  • MarketingSherpa: MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not).
  • WhitePaperSource: This is a great source of information about white papers, including articles on how to write and market your white paper; there is a forum, too, where you can pose your questions.