Blog Posts

I am one of “savvy sisters” at the blog, Savvy B2B Marketing.  We’re six women with varied experience in B2B marketing, and we blog about practical advice and inspirational strategies. Check us out!

Below are the posts I’ve contributed.

Writing for your ideal reader:

• Eight Things Your Prospects Wish You Knew
• You THINK You Know Your Reader . . . But Do You?
• New List of Gobbledygook Words: Are You an Offender?

Writing white papers:

• Does Your White Paper Have a Call to Action (My Guess: No)
• Eight Ways to Make Key Points in Your White Paper Stand Out
• Ebooks and White Papers: A Complementary Pair
• What Three Questions Should Every White Paper Answer?

Creating case studies:

• Six Reasons Why Your Case Studies Need to Target a Specific Audience
• Handle with Care: 10 Tips on Interacting with Case Study Customers
• B2B Marketing Case Studies: Is Shorter Better?

Developing effective web content:

• How to Make Your B2B Website More Buyer-Centric
• 5 Reasons to Include FAQs in Your Content Marketing Strategy
• Is Your B2B Website Inspiring Trust?

Content marketing:

• Create Content Sales Will Love: Tips from the New Rules of Sales Enablelment
• Four Ways to Spread Your B2B Marketing Content Further
• Need Content? 20 Formats to Consider
• An Indispensible Guide for Email Marketing
• 42 Ideas on How to Create Content to Connect with Customers
• Got Content? 10 Steps to Repurpose Your Best B2B Assets
• Get Back to Basics: 4 Key Questions for B2B Content Marketing
• 5 Ways to Repackage Your Best Content

Generating and nurturing leads:

• Are You Losing Leads? Ten Tips for Better Landing Pages
• Are You Missing an Opportunity to Connect with Your Prospects?
• Losing Touch with Your Leads? Seven Suggestions for Nurturing Programs
• A Brilliant (and Simple) Follow Up for Any White Paper or Webinar
• Lose Control: Three Reasons Not to Require Registration for B2B Content
• Are You Giving Your B2B Prospects Too Much Information?
• 5 Things My Toddler Taught Me About Lead Nurturing
• Two Non-Traditional Approaches to B2B Registration

General marketing:

• Be Unexpected: What B2B Marketers Can Learn from a Resale Shop
• Beyond Google: How to Find Your Prospects Online (Part 1)
• Beyond Google: How to Find Your Prospects Online (Part 2)
• Want Quick and Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
• Inspiration from the Park: 5 Ways to Encourage B2B Prospects to Reach Out to You
• How to Improve the Unsubscribe Process (Yes, This is Something to Think About)