I help B2B organizations do two things better:
- Create compelling content that is focused specifically on your ideal buyer.
- Promote your content where your audience is searching for information.
Are these things you are trying to do? If so, I can help.
Although every client is unique, I typically encounter three situations:
“I’m new to content marketing. Help me get started. “
If you are new to content marketing, I suggest starting with the content on your website. This is the place all of your prospects will look, so you want to give a good first impression.
For instance, I am working with one client who is launching a new business, and we are tackling the website first and then developing a plan for additional content.
“I have some experience, but I could use some ideas.”
I get calls from clients who have a website presence and perhaps some content, but they want to do more. There are a lot of possibilities, but I typically suggest a couple of starting points:
- Analyze the content on your website: There are often quick fixes you can make to improve your website. I can provide a quick website content analysis in which I evaluate your website and offer recommendations on how to improve your website from the perspective of your prospects (and that is the only perspective that matters, right?). Read my post on Savvy B2B for some ideas: How to Make Your B2B More Buyer-Centric.
- Develop FAQs: This sounds “old school,” but I have found that working through the questions your prospects have is a fantastic starting place to improve your content marketing strategy. Want to learn more? Read my post on Savvy B2B Marketing: 5 Reasons to Include FAQs in Your Content Marketing Strategy.
“I know exactly what content I need.”
A lot of clients know exactly what type of content they need, such as a white paper or a case study. If this describes you, let me know what you want to do, and we can discuss ways I can help. Whenever I help a client develop content, I also provide ideas on how they can market it.