If you are looking for a way to validate your product or service, case studies are one of the most powerful pieces of content you can produce.
Like any B2B content, your case study should not be a one-size fits all piece. Rather, each case study should be developed with a specific audience in mind (and, it’s even better if you can focus on where you will be using your case study in the buying process).
Case studies can take many forms. Here are a few examples:
- Short web snapshots that highlight customer successes
- Traditional one to two page stories that focus on challenges, solution, approach and results
- More in-depth discussions how to implement your solution
When looking for a case study writer, you need someone who can not only craft compelling content but someone you trust working with your customers. I have a systematic approach I follow for every interview to minimize the time for both you and the customer – and to capture the results that you need.
Want to lean more? Here are a few posts I have written on case studies:
- Six Reasons Why Your Case Studies Need to Target a Specific Audience
- Handle with Care: 10 Tips on Interacting with Case Study Customers
- B2B Marketing Case Studies: Is Shorter Better?
Also, check out my contribution to the ClickInsight Expert series on case studies where other bloggers and I weigh in on common case study questions: