White Papers

First, you may be asking yourself, what is a white paper?

White papers are typically 5 – 12 pages and have many uses:

• Lead generation: Research shows that white papers are one of the best tools for generating leads.
• Thought leadership: Many organizations use white papers to establish themselves as an expert in a specific area.
• Publicity: Because white papers have such rich content, they are perfect for generating buzz about your organization and its solutions.
• Lead nurturing: B2B marketers need a constant stream of content for lead nurturing programs, and white papers are a perfect fit.
• Sales giveaways: Sales often hand out, email or send white papers to clients.
• Other uses: Content can be repurposed for articles, newsletters, speeches and more.

Want to learn more?

• Read my thoughts on white papers:
  • Does Your White Paper Have a Call to Action (My Guess: No)
  • Eight Ways to Make Key Points in Your White Paper Stand Out
  • Ebooks and White Papers: A Complementary Pair
  • What Three Questions Should Every White Paper Answer?
  • Want to Increase Your White Paper’s Influence? Try a Webinar
• Outsourcing: Get some stats on why hiring a professional writer is the most cost-effective solution for developing a white paper.
• Services: Learn how I can help with white paper consultation, review, writing, design and marketing.
• Development process: Read about my approach for creating white papers.

Contact me today to talk about your white paper and B2B writing needs.