White Papers

First, you may be asking yourself, what is a white paper?

White papers are typically 5 – 12 pages and have many uses:

  • Lead generation: Research shows that white papers are one of the best tools for generating leads.
  • Thought leadership: Many organizations use white papers to establish themselves as an expert in a specific area.
  • Publicity: Because white papers have such rich content, they are perfect for generating buzz about your organization and its solutions.
  • Lead nurturing: B2B marketers need a constant stream of content for lead nurturing programs, and white papers are a perfect fit.
  • Sales giveaways: Sales often hand out, email or send white papers to clients.
  • Other uses: Content can be repurposed for articles, newsletters, speeches and more.

Want to learn more?

Contact me today to talk about your white paper and B2B writing needs.