White Papers: Services & Packages

I understand that your white paper needs are varied. Maybe you need a paper written and laid out, maybe you want help with the marketing promotion, or maybe you just want a few tips to get started. Below are some packaged services I offer that cover most needs and budgets, but if you need something additional, please contact me.

Writing and design services:

One-hour consultation

Are you just getting started with white papers or are you looking for ways to make your white papers more effective? I’ll share some best practices of what makes a white paper effective, give you ideas on how to promote it and answer any questions you have.

White paper review:

Do you have a draft of a white paper that you want a second opinion on or a white paper that isn’t generating the results you desire? Send it to me, and I will provide written feedback and suggestions on how you can make it more effective.

White paper creation:

Looking for a more complete approach? I will write your white paper based on my approach, which includes needs assessment with your core team, interviews and additional research. Ideas on how to promote your white paper are complimentary.

White paper creation and design:

Need your white paper formatted? If you don’t have an in-house designer, I can format the white paper I create for you.

Marketing services:

Starter Package:

I’ll create a landing page, follow up email, press release and direct mail package to help you promote your white paper.

Ala Carte Writing Services to market white paper:

  • Landing pages
  • Autoresponder email
  • Emails to in-house lists
  • Feature articles
  • News releases
  • PPC ads
  • Direct mail package (two-page sales letter, reply card)
  • Podcasts script
  • Video script
  • Webcast slides and script
  • Blog post
  • Advertorial

All-in-one package:

This includes the writing of the white paper, design and all promotions needed for the white paper, including the landing page, any emails, a news release, a feature article, PPC ads, direct mail letters, podcast scripts, video scripts, and webcast slides and a script.